HER Strength ERA Challenge
The 12 Week Transformation
HER
Strength Era
A new season. A stronger body. A more confident you. This fall, stop waiting for January and step into the version of yourself you’ve been saying you want to become.
STARTS 9/14
SIGN UPS CLOSE 9/13 7:59PM EST
12 Weeks • 5 Days/Week • Home + Gym • Strength • Pilates • Barre • Mindset
Join HER Strength EraYour Next Era Starts Here
It’s Your Season to Build.
HER Strength Era is a 12-week challenge created to help you lose body fat, build lean muscle, tone your body, increase your strength, and feel more confident in your physique.
Through structured strength training, Pilates and Barre, intentional movement, affirmations, meditation, and mindset work, you’ll be working on more than just your body.
This isn’t about shrinking yourself. It’s about becoming stronger, more disciplined, more confident, and more connected to the woman you’re becoming.
This Is Your Strength Era
Build More Than a Body.
Build Strength
Challenge your body with intentional training and work toward getting stronger week after week.
Build Muscle
Create shape and definition through progressive resistance training.
Build Confidence
Feel powerful in your body and proud of what you’re capable of.
Build Discipline
Create habits and routines designed to continue beyond these 12 weeks.
The Physical Transformation
Sculpt. Strengthen. Transform.
HER Strength Era is designed to support body recomposition helping you work toward losing body fat, building lean muscle, toning your body, and becoming visibly stronger through structured training and consistent nutrition habits.
Lose Body Fat
Combine progressive training with supportive nutrition habits to work toward a leaner, more defined physique.
Build Lean Muscle
Build shape and muscle definition while increasing your strength.
Tone Your Body
Sculpt your glutes, legs, core, arms, shoulders, and back through intentional programming.
Feel Stronger
Build confidence, consistency, strength, and trust in what your body can do.
Everything You Need
Inside HER Strength Era
5 Training Days Per Week
A structured weekly plan that challenges you while still giving your body time to recover. Also FREE Bye Mommy series $79 value for all mom clients.
4 Strength Training Days
Progressive workouts focused on building lean muscle, increasing strength, and sculpting your physique.
Pilates + Barre
Your fifth workout alternates between Pilates and Barre, adding core work, stability, mobility, control, and lower-impact movement.
Home + Gym Versions
Choose the version that works best for your lifestyle. You do not need a gym membership to participate.
Affirmations
Intentional mindset prompts to help strengthen your confidence and shift the way you speak to yourself.
Meditations
Guided moments to slow down, reconnect, reset, and focus on the woman you’re becoming.
Progressive Programming
Follow an intentional plan instead of doing random workouts and wondering whether you’re progressing.
Accountability + Community
Complete the challenge alongside women who are also choosing to prioritize themselves and their goals.
Challenge Prize
Transform & You Could Win Big.
You’re doing this for yourself first but there’s a little extra motivation waiting at the finish line.
Grand Prize • Approx. $400–$700 Value
The HER Strength Era Prize Package
One challenge winner will receive a fitness and wellness prize package created to celebrate her transformation and keep her strength era going.
Final prize package may include a combination of the items above and additional fitness surprises.
Prize items and retail value may vary. Official challenge requirements and winner-selection details will be provided to participants.
Previous Challenge Results
Women Have Done This Before You.
Previous Get Fit With Julia challenge participants have used these programs to become more consistent, stronger, more confident, and see visible changes in their bodies.
Stronger & More Confident
Women from previous challenges have shared that the structure helped them stop guessing, stay consistent with their workouts, and feel stronger and more confident in their bodies.
Previous Challenge Feedback
Visible Progress
Past participants have celebrated changes in their measurements, muscle definition, strength, progress photos, and the way their clothes fit throughout their challenge.
Previous Challenge Results
A Routine They Could Stick To
One of the biggest wins women have shared is finally having a plan to follow making it easier to stay accountable and keep going instead of constantly starting over.
Community Feedback
A New Season
Why Wait Until January?
Summer is ending. The routines are changing. The days are getting cooler. Fall has always been a season of transition — so let this be yours.
Instead of spending the final months of the year waiting for a fresh start, use them to become stronger.
Get your workouts in. Build your routines. Take care of your body. Pour back into yourself. Keep showing up even when motivation disappears.
Your soft era and your strong era can exist at the same time.
Your Next Chapter
Welcome to
HER Strength Era.
You don’t need to wait for a new month or a new year. You can decide that this is the season you become stronger.
12 Weeks • 5 Days Per Week • Home + Gym • Strength + Pilates + Barre + Mindset
Start My Strength EraEverything In One Place
Your Entire Challenge Lives Inside the App.
No digging through emails, guessing what workout comes next, or trying to piece everything together on your own. HER Strength Era is delivered through the app so your workouts, nutrition, accountability, tracking, reminders, and community are all right at your fingertips.
Track Your Workouts
Follow your program directly in the app and track your sets, reps, weights, and progress so you can see yourself getting stronger over time.
Follow-Along Exercise Videos
Every workout includes exercise videos so you can see how each movement is performed and feel more confident completing your training.
Custom Macros
Receive personalized macro targets to help guide your nutrition and support your goals throughout the challenge.
Meal Plans + Hundreds of Meals
Access meal ideas and a large library of meals so you have options when you need inspiration and support staying on track with nutrition.
Meal + Nutrition Tracking
Keep your nutrition organized inside the app and stay more aware of the habits that support your progress.
Workout + Meal Reminders
Receive app notifications that help remind you about your workouts, meals, and daily habits so it is easier to stay consistent.
Accountability Built In
Your challenge is not something you download and forget about. You have structure, tracking, reminders, and support throughout the program to help keep you accountable.
Progress Tracking
Track your progress over the 12 weeks and see how your strength, consistency, habits, and body are changing along the way.
Community Support
Complete HER Strength Era alongside other women working toward their goals so you can stay motivated, connected, and supported.
Everything Organized For You
Your workouts, exercise videos, nutrition tools, tracking, affirmations, meditations, and challenge resources are kept together in one simple place.
You Just Open the App & Follow the Plan.
The hardest part should not be figuring out what to do. HER Strength Era gives you the structure, tools, accountability, and support to focus on the part that matters most: showing up and doing the work.
Everything In One Place
Your Entire Challenge Lives Inside the App.
HER Strength Era is more than a workout plan. Inside the app, your clients can access their workouts, track reps and weights, follow meal guidance, log their nutrition, receive reminders, stay accountable, and feel supported every step of the way.
Easy to Follow
Clients can open the app and immediately see their dashboard, shortcuts, progress, and everything they need in one place.
Meal Library
Browse meals directly inside the app for simple inspiration, better consistency, and support with staying on track.
Track Daily Goals
From workouts and meditation to steps and nutrition, clients can stay organized and accountable day by day.
Meals That Make Staying On Track Easier
You won’t just get workouts you also have access to custom macros, meal support, and a growing meal library with delicious options that help make nutrition feel more realistic and sustainable.
Fast Thai Wrap
Quick, flavorful, and perfect for busy days when clients want something easy.
Oriental Chicken Sandwich
A satisfying high-protein meal option that proves healthy food can still taste amazing.
Shrimp with Udon Noodles
Balanced meals with variety help clients stay excited about their nutrition.
Texas Omelette Sandwich
Simple options for breakfast or lunch that help support protein goals.
Easy Fish Tacos
Meal ideas inside the app make it easier to enjoy the process and stay on plan.
Track Workouts, Sets, Reps & Weights
Clients can follow their workouts directly in the app and log their progress so they can clearly see themselves getting stronger over time.
Exercise Demo Videos
Every movement includes video guidance so clients feel more confident and know exactly what they are doing.
Custom Macros
Personalized macro targets help support fat loss, muscle-building, and body recomposition goals throughout the challenge.
Meal Plans + Meal Library
Clients get meal support plus access to a wide variety of meals that help make nutrition easier, simpler, and more enjoyable.
Meal & Nutrition Tracking
Logging food inside the app helps clients stay aware, organized, and more consistent with the habits that move them toward results.
Notifications & Reminders
Workout reminders, meal reminders, and habit prompts help keep clients focused and accountable throughout the challenge.
Accountability Built In
This isn’t something clients download and forget. The app experience helps keep them engaged, on track, and supported.
Progress Tracking
Clients can monitor their habits, workouts, and overall progress so they can see how much is changing over the 12 weeks.
Community Support
They’re not doing this alone. The challenge includes support and a community of women all working toward similar goals.
All-In-One Experience
Workouts, exercise videos, meal support, affirmations, meditations, goal tracking, and accountability all live in one easy place.
You Open the App & Follow the Plan.
The hardest part should not be figuring out what to do next. HER Strength Era gives you the structure, support, meal tools, accountability, and organization they need to stay focused on what matters: showing up and getting results.
8 WEEKS CHALLENGE WINNER
Just completed the Fall into Strength Challenge and I am so proud of myself. Not only for the progress I made physically but just being consistent. I have completed long workout programs before but I have never stayed consistent with 10k steps and a food plan this long. I feel so much better physically and mentally. Challenging myself this way is exactly what I needed. My main goals were to lose 10 pounds, see a difference in my postpartum stomach, and being able to play with my 3 and 1 year old boys easier. Thanks to Julia I have accomplished all those! I can't thank Julia enough for this challenge and all her support!
Completed 8 weeks
"If you're thinking of having Julia as your fitness trainer it's not up for debate! Do it for yourself, then do it because she's an amazing coach!Her program helped me lose 20lbs in 8 weeks! I was miserable with my postpartum body & needless to say my "mom pouch" is about gone now! I use to be self conscious of wearing a crop top now and I look at myself in the mirror & I'm like "yesss who is that?!" Thank you so much Julia you're an amazing fitness trainer! Without a doubt im going to continue to use her workouts & meal plan as a guide to keep me in the right direction! Again don't think about it! Do it".
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Completed 8 weeks
"Completed my 8week challenge with Julia after having my son. Prior to this & prepregnancy I have always been a gym junkie. After giving birth, getting back into fitness was really hard for me mentally and physically. Finding Julia on TikTok, going through the same journey at that time, being so positive and supporting postpartum mummas and really showing everyone who follows her that you can do it. I decided to contact Julia, to help me lose the weight and love myself again. From day one she was so friendly and helpful even when we live in different countries & time zones being in Australia © She always made time to reply to my messages and listen to my life problems whatever it may be.Julia, thank you so much for helping me through this challenge. There was never a day where I hated working out while on your program. I am so happy I found you through social media. You have made me love myself again but BETTER. I love you girl! Keep doing what you do cause you are helping / changing so many peoples lives. 1000% recommend this girl! D*- Completed 8 weeks
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Completed 8 weeks
"This program is definitely the best out there. I wouldn't of known what to do without it. I would still be feeling so insecure about myself. I was so happy when I finally decided to go through with the program. Having a baby young definitely made me feel insecure about myself because everyone around me was able to wear stuff i didn't. It makes me happy that that I feel so secure about wearing stuff like that. Not only that but i've changed so much not only physically but mentally too.This program gave me so much dedication and being able to hold myself accountable. You're the best coach ever everyone should take this program. You definitely 12/10 see change. So, so so much change"
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Completed 15 weeks
"Im glad I crossed paths with Julia she is an amazing person to work with i definitely recommend getting into a program if you're questioning it. It's was the best decision that i ever made. She helped me mentally and physically through out this journey and watched me grow as a person I'm glad I trusted her throughout my process. I'll never forget Julia for helping me transform myself into the person I am today and helping me understand my future fitness goals better."
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Completed 8 weeks
"As I sit here looking back at these photos then and now I'm in literal tears. I thought I would of never been able to make it to the gym I had no confidence in myself but working with Julia helped me get pass this. Day bay day was a struggle but looking back wouldn't trade the struggle for anything else. I can officially say I am PROUD of myself for coming this far and now going further with my next 8 weeks really wouldn't have wanted another trainer other than Julia she keeps it real and honest! That's what a person like 8 weeks ago needed!!"A.DLT
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4 week transformation
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7 day transformation
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Client Testimony
“I can’t thank you enough Julia for your amazing 8 week program!! It challenged me to push myself yet it was fun and very doable! Since having my son I felt like I had lost my strength and tone and I wanted to fit into my favorite clothes again. Now I have my pink back for the summer and I feel strong again!”